The Small Business Owner’s Guide to Using QR Codes
At the beginning of the month I took the train to Sheffield to visit my client Ascento Learning & Development. I couldn’t help but smile at the Henderson’s Relish sign that greets you at the station. I’ve often used it as an example in my Marketing Bootcamps, not just because it’s a strong local brand, […]
UK Awareness Days and Events in March 2025
Here’s a summary of key awareness days, cultural celebrations, and major events that your small business can use to engage your audience. Whether you are planning your social media strategy, looking for content ideas, or finding ways to connect with your community, these key dates can help shape your marketing approach. UK Cultural and Seasonal […]
Dolly Parton: A Masterclass In Personal Branding
I never expected to spend Boxing Day 2024 in Dollywood. I definitely didn’t expect to be there during ‘Hell Week’ in Pigeon Forge, Tennessee (all I can say is we were warned). And most of all, I didn’t expect to leave as a card-carrying member of Team Dolly. Before this trip, I wouldn’t have called […]
Christmas Ads 2024: What Small Business Can Learn from Big Brand Campaigns
It’s only early November, but we’re already in the thick of Christmas Ad Season! Some of the world’s biggest brands have unveiled their much-anticipated festive ads, and they’re generating plenty of buzz. Over on my TikTok channel, I’m rating all the Christmas ads, so check it out if you want to see how they stack […]
When AI Helped Me Plan A 70th Birthday Celebration
September has always signalled a new start for me, not only is it back to school but my birthday falls on the 1st so it is literally the start of my new year. My dad’s birthday also falls this month and this year it was a big one – his 70th. As we live on […]
Google Analytics & SEO Coaching – Getting Started
The beginning of this month saw the end of another Digital Marketing Skills Bootcamp, every time I come to the end of one I can’t believe how quickly they’ve gone by. I had been expecting some down-time to reset as I usually do at this time of year, however the lull didn’t come; I’m not […]
How To Spy On Your Competitors’ Ads (Without Breaking Any Rules)
June this year hasn’t much felt like summer, but that’s probably been a good thing given how much time I’ve spent in front of the computer – I’ve certainly been grateful for my standing desk! This month I took on a new coaching client for six weeks; we’ve been focusing on how to use Google […]
How to Choose the Best Product Name for SEO
Naming your product right can boost search rankings and sales. Learn how to use SEO, keyword research, and customer insights to choose product names that attract the right audience.
April 2024: What Japan taught me about retail experiences
Anyone who’s been anywhere near me in the past few months will know in April I was heading for Japan. I apologise if I went on about it a bit, but it was such a big trip for me and I was both anxious and excited for it. I won’t use this space to enthuse […]
March 2024: The month I finally had a brand photoshoot
March was a busy month with the second half of a digital marketing bootcamp to deliver, and getting as much work as possible crammed in and completedbefore the Easter holidays. Anyone who’s self-employed will understand why holidays are a double edged sword; much needed after a long slog, but also unpaid so there’s a tendency […]