Christmas Ads 2024: What Small Business Can Learn from Big Brand Campaigns

It’s only early November, but we’re already in the thick of Christmas Ad Season! Some of the world’s biggest brands have unveiled their much-anticipated festive ads, and they’re generating plenty of buzz. Over on my TikTok channel, I’m rating all the Christmas ads, so check it out if you want to see how they stack […]

Google Analytics & SEO Coaching – Getting Started

The beginning of this month saw the end of another Digital Marketing Skills Bootcamp, every time I come to the end of one I can’t believe how quickly they’ve gone by.  I had been expecting some down-time to reset as I usually do at this time of year, however the lull didn’t come; I’m not […]

April 2024: What Japan taught me about retail experiences

Anyone who’s been anywhere near me in the past few months will know in April I was heading for Japan.  I apologise if I went on about it a bit, but it was such a big trip for me and I was both anxious and excited for it. I won’t use this space to enthuse […]

March 2024: The month I finally had a brand photoshoot

March was a busy month with the second half of a digital marketing bootcamp to deliver, and getting as much work as possible crammed in and completedbefore the Easter holidays.  Anyone who’s self-employed will understand why holidays are a double edged sword; much needed after a long slog, but also unpaid so there’s a tendency […]