UK Awareness Days and Events in April 2025
Here’s a summary of key awareness days, cultural celebrations, and major events happening in the UK in April 2025 that your small business can use to engage your audience.
Whether you are planning your social media strategy, looking for content ideas, or finding ways to connect with your community, these key dates can help shape your marketing approach.
April 2025 Monthly Events
Bowel Cancer Awareness Month
An important month to raise awareness of bowel cancer, encouraging early diagnosis through education and community activities. Use your channels to share tips for prevention and early detection if relevant to your business.National Pet Month
Celebrate our furry, feathered, and scaled friends by sharing pet care advice, fun pet stories, and encouraging responsible pet ownership.- Stress Awareness Month:
April focuses on recognising and managing stress. Share practical tips, wellness resources, mindfulness techniques, and promote the importance of mental well-being.
UK Cultural and Seasonal Events
1 April: April Fool’s Day
Create fun, humorous, brand-appropriate pranks or posts.11 April: Good Friday
Reflective content or family-focused Easter-related activities.13th April: Vaisakhi
Celebrate the Sikh community by acknowledging this vibrant festival. Share respectful, informative content about Vaisakhi and its significance.20 April: Easter Sunday
Engage your audience with Easter-themed campaigns, family activities, giveaways, or special offers.23 April: St George’s Day
Celebrate England’s patron saint with content focusing on English traditions, history and culture.
UK Awareness and Charity Days
2nd April: World Autism Awareness Day
Raise awareness and promote inclusivity by sharing information about autism, experiences of autistic people, and ways businesses can be autism-friendly.- 13th April: National Scrabble Day
Perfect for wellness brands, sleep-related tips, and discussions about healthy sleep habits. - 18th April: National Banana Day
Great opportunity for light-hearted posts, sharing recipes, nutritional facts, or amusing banana-themed content. 18th April: World Heritage Day
Celebrate the UK’s rich heritage sites. Share historical insights, cultural importance, or promote local heritage attractions.21st April: National Tea Day
A nation united by tea! Engage your audience with tea-related content, recipes, offers, or run tea-themed competitions.22nd April: Earth Day
Join the global conversation on sustainability. Share tips, initiatives, and promote how your brand contributes positively to the environment.23rd April: Shakespeare Day
Honour the Bard by sharing famous quotes, literary quizzes, or creative content linking Shakespeare’s works to modern-day scenarios.- 29th April: International Dance Day
Perfect for trending content – share videos, reels, or promote local dance schools and events. 30th April: National Asparagus Day
Celebrate seasonal British produce! Share recipes, nutritional benefits, or support local farmers and produce markets.
Major UK Events
6th April Oxford/Cambridge Boat Race
A quintessentially British event! Use polls, fun facts, or engage audiences in friendly rivalry-related conversations.26th April: Grand National
The UK’s most famous horse racing event. Ideal for running interactive competitions, sharing event updates, or engaging with audiences about this thrilling race.- 27th April: London Marathon
Support runners or raise funds for good causes. Share inspiring stories, marathon tips, or celebrate community spirit.
How to Use These Dates in Your Social Media Strategy
Content Planning
Use these awareness days to create a structured social media strategy that keeps your content relevant.Promotions and Offers
Tie special discounts or themed offers to key events that align with your brand.Community Engagement
Support relevant charities or movements that resonate with your audience.Email Marketing
Send out a newsletter incorporating relevant awareness days.
Want to get better at using awareness days in your content marketing strategy? Join Basics for Business, my private Facebook group, for tips and discussions with other small business owners.
