About Me

I'm Alison Ellerbrook, a digital marketing professional...

With almost 20 years experience in digital, I’ve helped many organisations from ambitious entrepreneurs, to well-known non-profits and small business owners improve their understanding of digital marketing to help them grow their online presence.

My Journey

My introduction to the world of digital marketing  began in the early days of ecommerce and social media, when I built and later sold a successful interiors ecommerce brand.  I learned and honed my craft on-the-job using Facebook and Twitter in their infancy and growing a presence on Instagram before it was ‘a thing’.

Since then, I’ve dedicated myself to empowering businesses through consulting and training, continuing to develop my skills and apply what I’ve learned in the real world.

I am currently contracted as a digital marketing trainer for skills bootcamps and a digital marketing consultant for a SAAS training business as well as working as a coach and mentor for the Google Digital Garage.

My Approach

I’m passionate about using my expertise to upskill individuals and businesess. As a straight-talking, results-driven digital marketing coach, I have a clear communication style and promise to keep things jargon-free!

Whether it’s a one-to-one session or a group workshop, I focus on practical, actionable advice that makes digital marketing accessible and engaging. I pride myself on creating a supportive and inclusive learning environment that makes our journey together not just educational but also enjoyable.

I deliver training both remotely via Zoom and Google Meet or in-person – whatever works for you, works for me.

My Experience

  • Customised online and in-person training workshops for a range of organisations.
  • Digital skills coach and small business mentor for Google Digital Garage.
  • Lead trainer for Department for Education Skills Bootcamps in Digital Marketing:
  • Digital marketing strategy development and execution for a variety of sectors—from technology training providers to non-profits—maximising their digital presence through targeted marketing tactics like SEO, email, social media, and paid advertising campaigns.
  • Delivered and developed Make It Click basic digital skills training courses for multiple non-profit organisations.
  • Senior Marketing & Communications executive at National Trust.
 

Qualified Trainer

I hold a Level 3 AET qualification in education and training and am well-versed in various Learning Management Systems (LMS) like Canvas.

Read my Digital Marketing Diary for monthly updates.

Remote digital marketing skills bootcamp delivery on Zoom
Digital Marketing Skills Bootcamp - Remote Delivery
Google Digital Garage Mentoring Sunderland
Small Business Mentoring For Google
Alison Ellerbrook Training Delivery For Google Digital Garage at Virgin Money Foundation
Social Media Training At Virgin Money Foundation