Expert Digital Marketing & AI Trainer

Looking for a UK based freelance digital marketing and AI trainer who has lots of passion, experience and delivers with loads of energy and a real sense of fun?

Alison Ellerbrook offers bespoke training solutions, one-to-one coaching, flexible delivery, and has expertise in SEO, social media, AI tools, and more.

Whether you’re looking for a bespoke digital marketing training programme for your organisation, for a digital marketing trainer who can introduce an audience to the online world, or a pro who can work with your existing resources and get on with engaging in-person or remote delivery.

A Training Solution Just For You!

Bespoke Training Solutions
Customised training to meet your orgainsation's specific needs, ensuring that your learners or team gains practical, actionable skills that drive results.
Flexible Delivery
Offering both remote online, and in-person training sessions to suit your preferences. I'm experienced in delivering via Zoom, Teams and even live streaming on YouTube.
Digital Marketing & AI Expertise
My experience and training covers a wide range of digital marketing disciplines including SEO, social media, AI tools (including prompt engineering, Gemini, Sun and Midjourney), analytics (including GA4), paid search, social media, email and content marketing.
Course Development
Need learning materials created from scratch? No problem, it's my bread and butter. I'll ensure that training materials are up-to-date, engaging, and aligned with industry standards.
Level 3 AET Certification and delivery for OFSTED

For Training Organisations:

As an experienced digital marketing and AI trainer, I collaborate with training providers to deliver and/or develop comprehensive programs.

My approach ensures learners achieve milestones and gain employable skills. I pride myself on a high retention and conversion rate.

For Business & Non-Profits:

You’re need a bespoke digital training for your team. It might be an in-person workshop or online programme – whatever your preferred delivery, I can help.

Whether you’re looking to enhance your organisation’s online presence and equip your team with the latest digital marketing skills or need a digital skills tutor who can introduce the basics, I can help.

In addition to training courses, I also offer one-to-one coaching.

Why Choose Alison?

Well, I’ve got the perfect balance of industry and educational experience.

I have practiced what I preach. I ran my own ecommerce store for 10 years using social media, email and content marketing to grow an engaged audience.

I blend industry knowledge with educational expertise. My training sessions are engaging, practical, and designed to deliver immediate results.

Examples of some of the bespoke digital marketing training that I’ve developed and delivered include:

Meta training for school leaders in a Multi-Academy trust.
Introduction to AI for small business owners.
Multiple Department For Education skills bootcamps in digital marketing.
Two day ‘Introduction to Digital Marketing’ training course for a world leading cancer charity.
Introduction to social media marketing training for North East community trust.
Make It Click basic digital skills training courses for multiple non-profit organisations.

I have a proven track record working with digital marketing skills bootcamps, both developing and delivering comprehensive training that helps learners to meet milestones.

In addition to digital marketing training, I support with employability helping learners with CV writing, LinkedIn optimisation, job searching and interview skills.

I hold a Level 3 Award in Education and Training (AET), and have a good understanding of the Ofsted framework, expectations and delivery milestones.

I pride myself on my personable training style. I keep my training sessions fun and, as a result, enjoy great engagement from learners and fantastic retention rate.

Case Study: Lead Trainer For Skills Bootcamp In Digital Marketing

Client: We Are Digital

Project: Develop and deliver a 12-week Department for Education Skills Bootcamp in Digital Marketing.

As a lead trainer I supported with course development and delivery. This was a 12-week course tailored to meet the needs of aspiring digital marketers and enhance their practical skills to help enable them to find employment.

Comprehensive Curriculum Development:

I refined existing and developed new course materials that covering a wide range of key digital marketing topics, ensuring a balanced mix of theory and practical application.

The curriculum included:

- SEO: Techniques for optimising search engine presence and effectiveness.
- Social Media Marketing: Tactics for engaging audiences and running effective paid social media campaigns.
- Content Marketing: Best practice for creating engaging online content to help drive conversions.
- Email Marketing: How to run effective email campaigns and automation.
- Paid Search: Fundamentals of designing and implementing successful paid search strategies.
- Marketing Analytics: Using analytics to drive marketing decisions
- Conversion Rate Optimization: Techniques to help optimise website conversion rates.
- Google Analytics (GA4): Understanding how to navigate this popular analytics platform.

Mentoring:

I connected with learners individually in 121 mentoring sessions to support their learning journey, assisting with employability skills including CV building, LinkedIn optimisation and interview skills preparation.

Train-The-Trainer Sessions:

I delivered regular train-the-trainer sessions ensuring a high standard of delivery and consistency across the program.

Impact:

The bootcamps successfully empowered hundreds of participants with digital marketing skills, significantly boosting their marketability and career prospects. Many participants have secured their first digital marketing role following the bootcamp.