Your Digital Marketing Trainer

Looking for a UK based digital marketing trainer who has lots of passion, experience and delivers with a real sense of fun? Your search is over, read on to see how I can help you whether you’re looking for a bespoke digital marketing training programme for your organisation or a pro who can work with your existing resources and hit the ground running.

A Training Solution Just For You!

Bespoke Training Solutions
Tailored training to meet the specific needs of your organisation, ensuring that your learners or team gains practical, actionable skills that drive results.
Flexible Delivery
I deliver both remote and in-person training depending upon your organisation's needs.
Digital Marketing Expertise
My experience and training covers a wide range of digital marketing disciplines including SEO, social media, AI, analytics (including GA4), paid search, social media, email and content marketing.
Course Development
Need learning materials created from scratch? No problem, it's my bread and butter. I'll ensure that training materials are up-to-date, engaging, and aligned with industry standards.
Level 3 AET Certification and delivery for OFSTED
AI Instructor
Need a trainer who can teach the fundamentals of using AI tools? I've introduced the concepts of prompt engineering and how to use ChatGPT, Gemini and tools such as Midjourney.

For Training Organisations:

You’re looking for an experienced, reliable digital marketing trainer who can use your learning materials and get on with delivery.

Deliverables and results are important to you. If you’re a bootcamp provider, ensuring milestones are met and employability is prioritised is essential.

I’ve not only got the technical know-how, I have a good track record in supporting learners with achieving milestones.

For Business & Non-Profits:

You’re need a bespoke digital marketing training for your team. It might be an in-person workshop or online programme – whatever your preferred delivery, I can help.

Your goal is to enhance your organisation’s online presence and equip your team with the latest digital marketing skills.

Why Alison?

Well, I’ve got the perfect balance of industry and educational experience.

I have practiced what I preach. I ran my own ecommerce store for 10 years using social media, email and content marketing to grow an engaged audience.

My training sessions are grounded in real-world application, ensuring your learners and/or team can immediately apply what they’ve learned.

Examples of some of the bespoke digital marketing training that I’ve developed and delivered include:

Meta training for school leaders in a Multi-Academy trust.
Multiple Department For Education skills bootcamps in digital marketing.
Two day ‘Introduction to Digital Marketing’ training course for a world leading cancer charity.
Introduction to social media marketing training for North East community trust.
Make It Click basic digital skills training courses for multiple non-profit organisations.

I have a proven track record working with digital marketing skills bootcamps, both developing and delivering comprehensive training that helps learners to meet milestones.

In addition to digital marketing training, I support with employability helping learners with CV writing, LinkedIn optimisation, job searching and interview skills.

I hold a Level 3 Award in Education and Training (AET), and have a good understanding of the Ofsted framework, expectations and delivery milestones.

I pride myself on my personable training style. I keep my training sessions fun and, as a result, enjoy great engagement from learners and fantastic retention rate.

Follow my Digital Marketing Trainer Diary for examples of how I work.

Case Study: Lead Trainer For Digital Marketing Skills Bootcamp

As a lead trainer for the Department for Education-funded Skills Bootcamp in Digital Marketing with We Are Digital, I supported with course development and delivery. This was a 12-week course tailored to meet the needs of aspiring digital marketers and enhance their practical skills to help enable them to find employment.

Comprehensive Curriculum Development:

I developed course materials that covering a wide range of key digital marketing topics, ensuring a balanced mix of theory and practical application.

The curriculum included:

- SEO: Techniques for optimising search engine presence and effectiveness.
- Social Media Marketing: Tactics for engaging audiences and running effective paid social media campaigns.
- Content Marketing: Best practice for creating engaging online content to help drive conversions.
- Email Marketing: How to run effective email campaigns and automation.
- Paid Search: Fundamentals of designing and implementing successful paid search strategies.
- Marketing Analytics: Using analytics to drive marketing decisions
- Conversion Rate Optimization: Techniques to help optimise website conversion rates.
- Google Analytics (GA4): Understanding how to navigate this popular analytics platform.

Mentoring:

I connected with learners individually in 121 mentoring sessions to support their learning journey, assisting with CV building, LinkedIn optimisation and interview skills preparation.

Empowering Other Trainers:

I delivered regular train-the-trainer sessions ensuring a high standard of delivery and consistency across the program.

Impact:

The bootcamps successfully empowered hundreds of participants with digital marketing skills, significantly boosting their marketability and career prospects. Many participants have secured rewarding marketing position.

Alison is a pleasure to work with. She listens and takes on board the task at hand. Her final delivery is successful because she puts a lot of front-end effort into the research and preparation. She has a process but her training is highly tailored to specific requirements. She is professional and engaging. I would happily work with Alison again and would definitely recommend her for social media training.

Working with Alison on my Marketing has been a real breath of fresh air - she makes it seem easy, achievable... and fun. In her training she is calm and super clear on how to get the outcome you are looking for. Most importantly - I love working with her!

Alison's approach is excellent and this was particularly shown by how she was able to adapt her training resources to the audience in attendance, which was a fundraising and comms team at a charity.

She was a fantastic mentor who went above and beyond to help me, especially in our one-to-one sessions from helping me with my CV to interview preparation. I will always be grateful to Alison who gave me the confidence to pursue and apply for roles that I didn’t think would be in my grasp.

Alison was a delight to work with, extremely professional, approachable and organised. Her extensive knowledge and experience within the fireld of digital marketing is a credit to her.