Your Digital Marketing Trainer
Looking for a UK based digital marketing trainer who has lots of passion, experience and delivers with a real sense of fun? Your search is over, read on to see how I can help you whether you’re looking for a bespoke digital marketing training programme for your organisation or a pro who can work with your existing resources and hit the ground running.
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A Training Solution Just For You!
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Bespoke Training Solutions
Tailored training to meet the specific needs of your organisation, ensuring that your learners or team gains practical, actionable skills that drive results. -
Flexible Delivery
I deliver both remote and in-person training depending upon your organisation's needs. -
Digital Marketing Expertise
My experience and training covers a wide range of digital marketing disciplines including SEO, social media, AI, analytics (including GA4), paid search, social media, email and content marketing. -
Course Development
Need learning materials created from scratch? No problem, it's my bread and butter. I'll ensure that training materials are up-to-date, engaging, and aligned with industry standards. - Level 3 AET Certification and delivery for OFSTED
For Training Organisations:
You’re looking for an experienced, reliable digital marketing trainer who can use your learning materials and get on with delivery.
Deliverables and results are important to you. If you’re a bootcamp provider, ensuring milestones are met and employability is prioritised is essential.
For Business & Non-Profits:
You’re need a bespoke digital marketing training for your team. It might be an in-person workshop or online programme – whatever your preferred delivery, I can help.
Your goal is to enhance your organisation’s online presence and equip your team with the latest digital marketing skills.
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Why Alison?
Well, I’ve got the perfect balance of industry and educational experience.
I have practiced what I preach. I ran my own ecommerce store for 10 years using social media, email and content marketing to grow an engaged audience.
My training sessions are grounded in real-world application, ensuring your learners and/or team can immediately apply what they’ve learned.
Examples of some of the bespoke digital marketing training that I’ve developed and delivered include:
- Meta training for school leaders in a Multi-Academy trust.
- Multiple Department For Education skills bootcamps in digital marketing.
- Two day ‘Introduction to Digital Marketing’ training course for a world leading cancer charity.
- Introduction to social media marketing training for North East community trust.
- Make It Click basic digital skills training courses for multiple non-profit organisations.
I have a proven track record working with digital marketing skills bootcamps, both developing and delivering comprehensive training that helps learners to meet milestones.
In addition to digital marketing training, I support with employability helping learners with CV writing, LinkedIn optimisation, job searching and interview skills.
I hold a Level 3 Award in Education and Training (AET), and have a good understanding of the Ofsted framework, expectations and delivery milestones.
I pride myself on my personable training style. I keep my training sessions fun and, as a result, enjoy great engagement from learners and fantastic retention rate.
Follow my Digital Marketing Trainer Diary for examples of how I work.
Case Study: Lead Trainer For Digital Marketing Skills Bootcamp
As a lead trainer for the Department for Education-funded Skills Bootcamp in Digital Marketing with We Are Digital, I supported with course development and delivery. This was a 12-week course tailored to meet the needs of aspiring digital marketers and enhance their practical skills to help enable them to find employment.
Comprehensive Curriculum Development:
I developed course materials that covering a wide range of key digital marketing topics, ensuring a balanced mix of theory and practical application.
The curriculum included:
- SEO: Techniques for optimising search engine presence and effectiveness.
- Social Media Marketing: Tactics for engaging audiences and running effective paid social media campaigns.
- Content Marketing: Best practice for creating engaging online content to help drive conversions.
- Email Marketing: How to run effective email campaigns and automation.
- Paid Search: Fundamentals of designing and implementing successful paid search strategies.
- Marketing Analytics: Using analytics to drive marketing decisions
- Conversion Rate Optimization: Techniques to help optimise website conversion rates.
- Google Analytics (GA4): Understanding how to navigate this popular analytics platform.
Mentoring:
I connected with learners individually in 121 mentoring sessions to support their learning journey, assisting with CV building, LinkedIn optimisation and interview skills preparation.
Empowering Other Trainers:
I delivered regular train-the-trainer sessions ensuring a high standard of delivery and consistency across the program.
Impact:
The bootcamps successfully empowered hundreds of participants with digital marketing skills, significantly boosting their marketability and career prospects. Many participants have secured rewarding marketing position.