My digital marketing diary
When blogs first came about they were considered to be online diaries or a ‘web log’, and this is exactly what this is. In each blog post I’ll share monthly updates with experiences I’ve had in the world of digital marketing and training, plus additional posts with some key tips for content marketing for small businesses.
Christmas Ads 2024: What Small Business Can Learn from Big Brand Campaigns
It’s only early November, but we’re already in the thick of Christmas Ad Season! Some of the world’s biggest brands have unveiled their much-anticipated festive ads, and they’re generating plenty of buzz. Over on my TikTok channel, I’m rating all
When AI Helped Me Plan A 70th Birthday Celebration
September has always signalled a new start for me, not only is it back to school but my birthday falls on the 1st so it is literally the start of my new year. My dad’s birthday also falls this month
Google Analytics & SEO Coaching – Getting Started
The beginning of this month saw the end of another Digital Marketing Skills Bootcamp, every time I come to the end of one I can’t believe how quickly they’ve gone by. I had been expecting some down-time to reset as
How To Spy On Your Competitors’ Ads (Without Breaking Any Rules)
June this year hasn’t much felt like summer, but that’s probably been a good thing given how much time I’ve spent in front of the computer – I’ve certainly been grateful for my standing desk! This month I took on
The importance of product naming
By the beginning of May, a fabulous trip to Japan over Easter already felt like a distant memory and I was back in the thick of it with work. Starting the month picking up the skills bootcamp and catching up
April 2024: What Japan taught me about retail experiences
Anyone who’s been anywhere near me in the past few months will know in April I was heading for Japan. I apologise if I went on about it a bit, but it was such a big trip for me and