My Digital Marketing Diary

Here’s a summary of key awareness days, cultural celebrations, and major events happening in the UK in April 2025 that your small business can use to engage your audience. Whether you are planning your social media strategy, looking for content ideas, or finding ways to connect with your community, these

At the beginning of the month I took the train to Sheffield to visit my client Ascento Learning & Development. I couldn’t help but smile at the Henderson’s Relish sign that greets you at the station.  I’ve often used it as an example in my Marketing Bootcamps, not just because

Here’s a summary of key awareness days, cultural celebrations, and major events that your small business can use to engage your audience. Whether you are planning your social media strategy, looking for content ideas, or finding ways to connect with your community, these key dates can help shape your marketing

When it comes to personal branding, few people have done it better than Dolly Parton. With a career spanning decades, she has built more than just a name, she’s built an empire. From music to theme parks, philanthropy to fashion

It’s only early November, but we’re already in the thick of Christmas Ad Season! Some of the world’s biggest brands have unveiled their much-anticipated festive ads, and they’re generating plenty of buzz. Over on my TikTok channel, I’m rating all the Christmas ads, so check it out if you want

The beginning of this month saw the end of another Digital Marketing Skills Bootcamp, every time I come to the end of one I can’t believe how quickly they’ve gone by.  I had been expecting some down-time to reset as I usually do at this time of year, however the